The article appears written for the common citizen that is either concerned for the environment or will be directly affected by the pipeline. The rhetoric and verbiage is clear, simple, and illustrative. This style implies that the reader is possibly simpler minded and needs attractive ideas to keep their attention. The presentation of the article harks to the reading That's Infotainment. It uses soft journalistic methods to keep the reader engaged: a pic of people protesting the pipeline, an editorial style layout, and quick bites of summarized information. The author understandably wants the reader to agree with her position considering her role as an environmentalist and mainstream journalist. She uses her expertise as President of the Natural Resources Defense Council to bring forth information that supports her case. This however may be interpreted as bias in both her information and her reasoning behind using certain information.
The gist of the article is that the pipeline is detrimental to the country on multiple fronts. The argument relies on oils direct and indirect pollution of the country and its use for foreign consumption.
- The first claim is the location of the pipeline. There is the possibility of polluting the breadbasket of the country due to the location of the pipeline through oil spills or leaks. The Environmental Protection Agency has studies and contingency plans for oil spills from established pipelines and the chemicals used for these spills. According the EPA oil spills happen and the precedent of the US is to use toxic chemicals to clean up spills. This claim has merit for concern to our food supply.
- The second claim is the consumption, type, and economics of the oil being transported by the pipeline. The oil would be sent overseas for refining, use, and is markedly less efficient to obtain from the earth. This lack of efficiency hurts the climate. The State Department has many studies assessing the pipeline and the oil and details information that is in line with these claims. It puts doubt on the safety and economic usefulness of the pipeline.
- The last claim is purported by the oil industry on whether the pipeline will increase safety. Evidence provided in the article claims it will not and cites yearly incidents of train derailments and plans to increase rail and oil transportation. There was not sources cited but it implies the information could be in the public domain, especially considering the newsworthiness of train explosions.